Frederique de Meulder a true pioneer!
It all started in 1898 when Frederique de Meulder founded his flower bulb company in Sassenheim, the centre of the flower bulb region. Initially, the market consisted of French and Belgian customers but Frederique quickly managed to expand its market to Scandinavia, Eastern Europe and Germany. Not only did the company sell flower bulbs, it also had its own land parcels where the bulbs were grown.

The story behind the camel!
In contrast to many other flower bulb companies Fred. de Meulder has a trademark representing a camel. The story behind the camel is the following. In the beginning of the 20st century, Fred. de Meulder sold flower bulbs to a few customers in the Middle East. One of his customers lived in Egyptian Alexandria. At one point Fred. de Meulder himself was witnessing the unloading of freight in a Mediterranean harbour. He saw how box 589 was being attached to a camel and went into the desert accompanied by an oriental man. >> more